Privacy Policy

Last updated on December 20, 2024

1. General information

The following notes provide a simple overview of what happens to your personal data when you visit our website. Personal data is any data that can be used to personally identify you. Detailed information on data protection can be found in our privacy policy listed below this text.

2. Data collection on our website

2.1. Who is responsible for data collection on this website?

Data processing on this website is carried out by the website operator. His contact details can be found in the legal notice of this website.

2.2. How do we collect your information?

On the one hand, your data is collected when you provide it to us. This could be data that you enter in a contact form, for example. Other data is automatically collected by our IT systems when you visit the website. This is primarily technical data (e.g. Internet browser, operating system or time of page access). This data is collected automatically as soon as you enter our website.

2.3. What data do we collect and what do we use it for?

Some of the data is collected to ensure error-free provision of the website. Other data can be used to analyze your user behavior. We process personal data that you provide to us as a user of the products, for example by using our products, and that others provide to us. We collect the following categories of personal information about you, directly or indirectly.

This includes the following data points:

identity data First and last name, date of birth, email address, gender, social media identification, and information shared with us via your Facebook or Google account. We use this information to verify your identity.

contact details Phone number, email address, messenger ID, social media handle, other communication channels you’ve used to request more information from us. We use this information to contact you — depending on the purpose — for various reasons.

Body and training information Body size, weight, fitness level, desired training priorities, playing position (e.g. centre-back). We use this data to better tailor our products to your needs.

location data We collect your location data using GPS tracking. We use this data to be able to evaluate and visualize your running performance.

Purchase information Payment service provider, duration of your B42 subscription, price, currency, VAT. We use payment service providers to process payments. Even though we do not store any credit card information ourselves, we store a payment number that the respective service provider (e.g. Apple, Google) provides and that can be assigned to you. We use this information to process your payments.

Behavioral and profile information Your user behavior on the website. We use this information to get to know you better as a consumer so that we can send you marketing messages about products and services that we think may be of interest to you. With the information in your public profile, you will appear in the B42 app. This information allows others to find you within the B42 app. Other users can see your first and last name (if provided), your profile picture, the workouts you have completed and the results of your performance tests. Your B42 player card can also be viewed by other users. So that other users can also be inspired by your successes and progress, you agree to the use of your B42 Player Card on other SFY GmbH communication channels.

Social media information Information that we obtain from your interaction with us on various social media, such as Facebook, Instagram, or Google, including any social media information that is publicly available, such as your social media handles, social media interactions and public postings, your “likes” and other responses, your social media contacts, your photos that have been published or that you send to us by mentioning us or following our social media posts using “handles” or “hashtags.” We receive this information from social networks (e.g. Facebook, Instagram), either directly or through third-party agencies with which we have concluded agreements.

device information Information about your device or browser that gives us information about your browsing behavior or device usage. Your device information is collected via our app and your browsing information is collected through our cookies, tags, and pixels. These are often required for network security. This information includes, for example: IP address, date and time of the visit, how long you stayed on our website, the amount of data transferred, the referral URL (if you came to our website via another website or an ad), the pages visited on our website, your browser type (including the language and version of the browser software) and add-ons, device identifiers and features, device type, versions, and operating system.

activity information Fitness data such as selected training program, start and end of training, activities. We use this data to operate our products, improve your performance goals and user experience, and find out which products would be best for you based on your training pattern.

2.4. What are your rights with regard to your data?

You have the right to receive information about the origin, recipient and purpose of your stored personal data free of charge at any time. You also have the right to request that this data be corrected, blocked or deleted. You can contact us at any time at the address given in the legal notice if you have any questions regarding data protection. You also have the right to lodge a complaint with the competent supervisory authority.

2.5. Analytical tools and tools from third parties

When you visit our website, your surfing behavior can be statistically evaluated. This is done primarily with cookies and so-called analysis programs. The analysis of your surfing behavior is usually anonymous; the surfing behavior cannot be traced back to you. You can object to this analysis or prevent it by not using certain tools. You can find detailed information about this in the following privacy policy. This website uses technology from The Trade Desk (TheTrade Desk Ltd, 1 Bartholomew Close, London EC1A 7BL, United Kingdom, https://www.thetradedesk.com/) to collect and store data for marketing and optimization purposes. Among other things, pseudonymized user profiles can be created from this data. Browser cookies may be used for this purpose. For more information about The Trade Desk’s privacy policy, please visit https://www.thetradedesk.com/de/privacy.

3. General information and mandatory information

3.1. Data protection

The operators of these pages take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with legal data protection regulations and this privacy policy. We would like to point out that data transmission over the Internet (e.g. when communicating by e-mail) may have security gaps. It is not possible to completely protect data from access by third parties.

3.2. Note on the responsible body

The party responsible for data processing on this website is: SFY GmbH Industriestrasse 15 84149 Velden Phone: +49 1590 4864277 E-mail: andi@b-42.com.

3.3. Withdrawal of your consent to data processing

Many data processing processes are only possible with your express consent. You can withdraw consent that you have already given at any time. All you need to do is send us an informal message by e-mail. A list of data protection officers and their contact details can be found at: https://www.bfdi.bund.de/DE/Infothek/Anschriften_Links/anschriften_links-node.html

3.4. Right to data portability

You have the right to have data that we process automatically on the basis of your consent or in fulfillment of a contract handed over to yourself or to a third party in a common, machine-readable format.

3.5. SSL or TLS encryption

For security reasons and to protect the transmission of confidential content, this site uses SSL or TLS encryption.

3.6. Information, blocking, deletion

Within the framework of the applicable legal provisions, you have the right to receive information free of charge about your stored personal data.

3.7. Objection to promotional emails

The use of contact data published as part of the legal notice obligation to send unsolicited advertising and information material is hereby rejected.

4. Technical data collection

4.1. cookies

Some websites use so-called cookies. Cookies do not cause any damage to your computer and do not contain any viruses. Cookies are used to make our website more user-friendly, effective and secure. Most of the cookies we use are so-called “session cookies.” They are automatically deleted at the end of your visit. Other cookies remain stored on your device until you delete them.

4.2. server log files

The provider of the pages automatically collects and stores information in so-called server log files: browser type and version, operating system used, referrer URL, host name of the accessing computer, time of server request, IP address.

4.3. Comment function on this website

For the comment function on this page, information about the time the comment was created, your e-mail address and, if you do not post anonymously, the username you have chosen are saved.

4.4. Storage period of comments

The comments and the associated data are stored and remain on our website until the commented content has been completely deleted or the comments must be deleted for legal reasons.

4.5. legal basis

Comments are stored on the basis of your consent (Art. 6 para. 1 lit. a GDPR).

5. Analysis tools and advertising

5.1. Google Analytics

This website uses features of the web analysis service Google Analytics (Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA).

5.2. IP anonymization

We have activated the IP anonymization feature on this website.

5.3. Browser plugin

You can prevent cookies from being saved by setting your browser software accordingly.

5.4. Objection to data collection

You can prevent Google Analytics from collecting your data: Deactivate Google Analytics.

5.5. Order data processing

We have concluded a contract with Google for order data processing.

5.6. Demographics in Google Analytics

This website uses the “demographic characteristics” feature of Google Analytics.

5.7. Facebook Pixel

Our website uses visitor action pixels from Facebook (Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA) to measure conversion.

5.8. Hotjar

This website uses Hotjar, an analysis software from Hotjar Ltd. (http://www.hotjar.com, 3 Lyons Range, 20 Bisazza Street, Sliema SLM 1640, Malta, Europe).

5.9. Google AdWords Remarketing

Our website uses the features of Google AdWords Remarketing (Google LLC., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA).

5.10. Google Optimize

Our website uses the functions of the Google Optimize tool.

5.11. Google Tag Manager

Our website uses the functions of the Google Tag Manager tool.

6. Plug-ins and tools

6.1. youtube

Our website uses plugins from the YouTube site operated by Google (YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA).

6.2. Google Web Fonts

This site uses so-called web fonts provided by Google to uniformly display fonts.

7. Users’ rights

7.1. Information on the rights of data subjects

Every data subject has the right to information under Article 15 GDPR, the right to rectification under Article 16 GDPR, the right to deletion under Article 17 GDPR, the right to restrict processing under Article 18 GDPR, the right to object under Article 21 GDPR and the right to data portability under Article 20 GDPR.

7.2. Information on the right to complain

You also have the right to complain to the competent data protection supervisory authority about the processing of your personal data by us.

7.3. Instructions for withdrawing consent

You can withdraw your consent to the processing of personal data by us at any time.

7.4. Right in the event of data processing to carry out direct marketing

In accordance with Article 21 (2) GDPR, you have the right to object to the processing of personal data concerning you at any time.

7.5. Reference to the right of objection when balancing interests

Insofar as we base the processing of your personal data on a balance of interests, you can object to the processing.

7.6. Links to other websites

Our websites may contain links to websites from other providers. This privacy policy applies exclusively to the B42 websites.

7.7. Changes to the privacy policy

We reserve the right to change or adapt this privacy policy at any time.

7.8. Responsible person and data protection officer

Responsible for data processing: SFY GmbH Industriestrasse 15 84149 Velden germany email: info@b-42.com

represented by managing director Andreas Gschaider